High Fibe offers special ingredients with added value with regard to fibres, proteins, vegetables, less CO2 emissions and/or processed residual flows. It represents start-ups and international companies seeking access and cooperation in the Benelux market. Through my experience as a commercial food technologist I have built up a considerable network within this industry. Based on my interest in international trends, technological developments and nutritional insights, I like to contribute ideas to new concepts that meet future market demand. In this way, more sustainable and healthy products will be offered so that consumers can make a responsible choice.
Consumers understand that their health is largely determined by diet and eating behaviour. They also know that there is an environmental problem that requires circular solutions that lead to less waste and greenhouse gases. However, it is difficult to compromise on taste, and to change habits. The government is launching various campaigns to inform consumers and to encourage producers to make healthier products. Within the food industry, a number of developments will leave their mark on the production methods and the product range. For example, more and more attention is being paid to natural raw materials, a vegan diet, a good intestinal flora (microbiome), a future CO2 tax, and the introduction of “Nutri-Score”.